Kristine is a media leader shaped by three decades of change, challenge and possibilities. She has grown with the industry, learning, unlearning, and adapting as the landscape continues to shift and guided by a simple belief: great work begins with great people.

Throughout her time at WPP, Astro, IPG and now Publicis, Kristine has helped navigate teams through periods of change, exploring new opportunities, refining ways of working, and elevating the craft of media planning and execution. She approaches every challenge with curiosity and collaboration, believing that progress comes from bringing people together and creating environments where talents feel empowered to contribute, collaborate and do their best work.

Her work has been recognised at Effie, FOMA, and Malaysia’s leading industry awards, acknowledgements she attributes to the collaborative teams, clients, and partners she has been fortunate to grow with.

Kristine remains deeply invested in shaping the next chapter of the industry. Through mentoring emerging talent and championing future-fit, measurable, and meaningful innovation, she continues to advocate for work that leaves a lasting and positive impact on both brands and audiences.