Lerato is a strategic communications and public relations leader with more than 18 years of experience, known for a solutions oriented approach to reputation and issues management. She advises executives across retail, technology, food and beverages, motoring, travel and tourism, and financial services, partnering with her team to design integrated, earned programmes that build trust, move stakeholders, and deliver measurable impact.

Her commitment to creative excellence with integrity has led to her appointment as Jury President for the Dubai Lynx 2026 PR category. A recognised authority, she served on the Cannes Lions 2024 PR Jury and has judged the Sabre Awards, Pitcher Awards, and Prism Awards.

A trusted counsellor to executive leadership, Lerato equips C-suite teams throughout South Africa with tailored media coaching and crisis preparedness, blending rigorous insight, disciplined planning, and decisive execution. As a mom and advocate, she champions women and child related issues, mentoring rising practitioners and partnering with brands and NGOs to drive equitable outcomes.

Her work is anchored in the belief that reputations are earned through integrity, transparency, discipline, and accountability. From boardroom counsel to front line response, Lerato and her team meet complexity with calm and clarity, helping organisations protect trust and perform.