Lulu Lu is one of Taiwan’s most awarded creative leaders and won the Best Creative Person in advertising in Taiwan in 2021. Lulu is an ad copywriter, author, a college lecturer and a wordsmith who has been in love with advertisement for over a decade. She deeply believes that ‘The greatest creativities are hidden in the tiny bits of everyday life’, because all the charming perspectives of her strategies come from the keen eye of looking into people’s hearts. One of the advertisements created by her is the Kleenex VIVA ‘battle of the Queens’, a campaign ran by her which immediately became the No.1 hot video on YouTube and generated great sales.

She’s not only a judge for major domestic awards in Taiwan, but also for international awards such as Cannes Lions, ADAY’s Awards GLOBAL JUROR, London international Awards and Coach, ONE Asia, Spikes Asia, IMMORTAL Awards, Shot Awards, AdFest, MAD Stars and Young stars, AME Awards and NEW YORK FESTIVALS, CICLOPE Asia Pacific, SPOTLIGHT AWARDS, Gerety Awards, Kancil Awards Digital Judges Chairman, Times Awards.