Despite looking so young, Rafik is a globally seasoned strategy leader with almost two decades of experience across North America, APAC, and beyond. He’s helped shape ideas for brands like Subway, Nestlé, Skip (JustEat), Coca-Cola, vitaminwater, Unilever, Audi, Lexus and many more, always balancing cultural insight with commercial impact.

He’s been awarded multiple times and served as a juror at Cannes Lions, The One Show, D&AD, Clios and Effies and is consistently named among Canada’s top strategists. Rafik brings a rare mix of creative ambition and commercial acumen to every brand he’s involved with. You’d like him.