Sabine Tjia is Regional Managing Director, India & Southeast Asia at TBWA\Media Arts Lab, where she leads the agency’s partnership with Apple across two of its most diverse and fast-evolving regions.

With nearly two decades of experience spanning brand, creative and business leadership, Sabine has built her career at the intersection of culture, creativity and commercial impact. Prior to Media Arts Lab, she held senior marketing and leadership roles across both client and agency businesses, including Netflix, where she led marketing across Southeast Asia and Australia & New Zealand, and fintech platform Pluang, where she served as Chief Marketing Officer.

Her experience spans global brands, high-growth technology businesses and creative agencies including BBH, Y&R and Leo Burnett. Across these roles, she has led brand transformations, large-scale integrated campaigns and teams across some of Asia Pacific’s most culturally diverse markets.

Sabine is particularly interested in work that combines a sharp human insight with creative ambition and measurable effectiveness. She believes the strongest ideas don’t simply capture attention, they earn a meaningful place in culture while delivering real impact for the business.