Samantha (Sam) Rowlands is the Executive Creative Director at LePub an international creative and innovation agency and CEO and Founder of Pink Chip a fintech company unlocking women’s economic power through data. Originally from a small farm community in rural Australia, Sam brings an unfiltered, ground-up perspective that challenges convention and fuels her belief that creativity and data can drive real economic change. Her work sits at the intersection of creativity, culture, and analytics, demonstrating how sharp, insight-led storytelling can deliver measurable value.

Sam is a Board Advisor to e.l.f. Beauty’s CTBG initiative, and spoke at SXSW in 2025 on how Data & DEI fuel commercial growth. Featured on leading industry podcasts alongside figures like David Droga, she brings a background in art direction, coding and UX design to her methodology, merging analytical systems with bold, strategically sharp ideas.

Since 2021, Sam has won 95+ global awards, including Gold Glass Cannes Lions, Two Eurobest Grand Prix's and was awarded Fast Company more innovative idea. , D&AD, Clio, The One Show, LIA, ADCN, Lovies, Webbys, Effies, , and 20+ innovation and DEI honours across global shows.