Shannon’s career in brand management has spanned more than 20 years across multiple industries and business sectors, including leadership roles in fintech, insurance, apparel and footwear, retail, franchise, and digital teams. Building on experience transforming global brands, Shannon launched Watkins Brand Advisors - a strategic consultancy advising companies in the areas of brand and creative strategy, business model expansion and customer experience. Shannon most recently served as the EVP, Chief Brand Marketing and Communications Officer at Fiserv where she spearheaded the global relaunch of Clover.

Prior to Fiserv, Shannon served as the Global Chief Marketing Officer of Jordan Brand at Nike. Prior to Nike, Shannon was SVP, Chief Brand and Marketing Officer of Aflac and worked at the Coca-Cola Company for nine years leading Powerade, Coke Zero, and Dasani. Shannon also held management roles at Kraft Foods and ConAgra Foods and began her career in research for Procter and Gamble.

Shannon is an award-winning executive producer and winner of a Clio and a Cannes Lion. Shannon’s recognition within the industry includes being named one of Adweek’s Most Powerful Women in Sports and Marketing Vanguard; She Runs It Quantum Leap Honoree; and NYSE Collective Founding Member. She is a member the of Black Executive CMO Alliance (BECA), and featured speaker at South by Southwest, Money 2020, and Cannes Lion jurist.

Shannon holds a bachelor’s degree from Fisk University and earned a Master of Business Administration from the Kelley School of Business at Indiana University.