MEDIA

Tiyale Hayes

Tiyale Hayes
MEDIA

Tiyale Hayes

Executive VP, Marketing and Audience Development

BET Media Group

UNITED STATES

Biography

Tiyale Hayes is a visionary marketing leader whose career spans more than two decades across some of the world’s most influential companies. His work has consistently centered on elevating authentic consumer connection, cultural insight, and inclusive brand storytelling. His expertise has shaped strategy for iconic brands, driving impact across television, streaming, digital platforms, and consumer products. He has led major cultural and brand initiatives that celebrate and empower diverse communities, transforming consumer engagement through creativity, research, and data-driven insight.

A sought-after speaker and cultural strategist, Tiyale is recognized for his thought leadership on fandom, community influence, and the power of inclusive marketing to drive business results and meaningful societal change. He remains deeply committed to service, mentorship, and amplifying underrepresented voices.