Tudor Cucu is a multidisciplinary creative and optimist whose roles at McCann Bucharest, Droga5, TBWA\Chiat\Day, and 360i helped shape the creative he is today at Serviceplan Group, where he is part of the creative board, keeping design at the heart of everything he does and a growing focus on new business.

With over ten years in brand and communication and a Master's degree in architecture, Tudor blends a trained art director’s eye with an architect’s structural thinking to create clear, consistent, and memorable brand frameworks and communication. He is driven by the ability to see what others overlook and transform it into distinctive visual expression that helps brands discover what makes them memorable.

His creative output has been recognized at major international festivals, reflecting consistency, craft, and impact across the European advertising landscape, including Cannes Lions, Dubai Lynx, Clio, ADC, Eurobest, The One Show, New York Festival, Lia and Red Dot for insightful design-driven campaigns, emotional storytelling, and innovative media that deliver real-world impact.