Beyond the Trophy

Beyond the Trophy will bring together MENA’s top minds behind some of the winning work at Dubai Lynx. The session will discuss the creative process, challenges and inspiration behind their campaigns as we unpack the “how” behind the “wow”.

Following the panel, enjoy a two-part screening featuring case films of all Grand Prix, Gold, Silver, and Bronze winners from Dubai Lynx 2025. The event is free to attend and open to everyone to relive the work that set MENA’s creative benchmark in 2025.

📅 Date: Friday, 2 May 2025 📍 Venue: in5 Tech, Dubai Internet City 🕘 Time:

• 09:00 – 09:30 | Welcome Breakfast & Networking
• 09:30 – 10:30 | Fireside Chat with Lynx 2025 Winners
• 10:30 – 10:45 | Audience Q&A
• 11:00 – 13:00 | Winning work Screening (Part 1)

(Featuring winning case films from: Audio & Radio, Brand Experience & Activation, Creative Commerce, Creative Effectiveness, Direct, Entertainment, Glass: The Award For Change, Grand Prix for Good, Outdoor, PR and Print & Publishing categories)

• 13:00 – 14:00 | Break
• 14:00 – 16:00 | Winning work Screening (Part 2)

(Featuring winning case films from: Social & Influencer, Integrated, Healthcare, Film, Film Craft, Creative Strategy, Design, Digital Craft, Industry Craft and Media categories.)

🎥 Drop in anytime —— the event is open to all, offering a unique chance to relive the campaigns that defined MENA’s creative excellence in 2025.

💬 Connect, learn, and get inspired with your creative community.

⚠️ Seats are limited