Upcoming events

Part 1: Maximise your Impact: A roadmap to Dubai Lynx 2026

What to expect:

• Get a comprehensive overview of the Dubai Lynx Awards, the key updates for 2026 and
• discover how our Awards team can support you through your journey.
• Explore winning strategies and discover what makes a winning idea stand out by
• analysing key takeaways from previous winners
• Access essential resources to equip yourself with the tools and knowledge to successfully
• navigate the submission process.
• Get your questions answered live from our team at the Q&A before we end the session.

Date: Tuesday, 9 December 2025 Time: 14:00 GST

Part 2: Standout to succeed – elevating your Entry from good to great

What to expect:

• Discover how to choose the right category and position your work for success.
• Master the entry platform and learn how to navigate the Entry system with confidence .
• Learn from the decision makers by accessing exclusive insights from past Jury members on what grabs attention and elevates an entry
• Connect with our Awards team for tailored answers to any questions you may have in the
• live Q&A at the end of the session.

Date: Thursday, 11 December 2025 Time: 14:00 GST

Discover the secrets behind award-winning copy at our interactive workshop with Dubai Lynx and Dubai Media City. Where creativity meets strategy, you’ll learn what makes copy punchy, participate in hands-on exercises that explore how each brand can express its unique voice, and dive into the art of Arabic copywriting—mastering cultural nuance, modern vs. classical styles, and tackling digital challenges.

Who Should Attend: Brand marketers, agency creatives, freelance copywriters Date & Time: 10 December I 09:30 - 12:00 PM Venue: Multi-functional hall, in5 Tech, Dubai Internet City

From breakthrough campaigns to category-defining work, 2025 delivered exceptional creative excellence across Cannes Lions and Dubai Lynx. Join Marian Brannelly, Global Director of Awards at LIONS, as she deconstructs winning entries and reveals what made them stand out to international juries.

In this interactive session you’ll explore the varied creative approaches that cut through, understand what the jury valued most and discover how the Awards are evolving for 2026.

What you’ll learn

• Winning work analysis: Analyse the core elements that made 2025’s standout entries successful, from strategic positioning to compelling storytelling and flawless execution
• 2026 Awards evolution: Understand upcoming changes in award categories and entry processes
• Interactive judging experience: Step into the jury’s shoes and participate in live category evaluation exercises, to understand how entries are assessed and decisions are made

Date: Tuesday, 25 November 2025 Venue: in5 Tech, Dubai Media City Time: 09:00 - 11:00 AM

Winning starts with a better brief 20 November, 13:00-14:00 GST | Online

Great marketing begins with a sharp brief. Learn how to write briefs that inspire creativity, drive effectiveness, and protect your marketing investment in this exclusive online session, presented by Dubai Lynx in collaboration with The Marketing Society and BetterBriefs.

Founders of BetterBriefs, Pieter-Paul von Weiler and Matt Davies, will unpack the current state of marketing briefs and idea evaluation, revealing why poor briefs cost the industry over $350 billion in wasted spend annually. More importantly, they’ll share practical strategies to help you brief better, evaluate ideas more confidently, and unlock more value from your campaigns.

Whether you're a brand marketer, agency strategist, or student looking to sharpen your skills, this 60-minute webinar will give you the tools to brief with clarity and purpose—and set your work up for success.

Don’t miss this opportunity to learn from the experts behind the world’s largest study on marketing briefs.

Portfolio Day 2025 is a live, in-person opportunity for nominated students from universities across the UAE to present their portfolios to top creative directors and industry leaders. In collaboration with IAA Dubai and strategic partner Dubai Media City, students can showcase their best work, receive career-shaping feedback, and build meaningful connections with award-winning professionals.

Date & Time: 18 November, 12:00–14:00 | Venue: in5 Tech, Dubai Internet City

Beyond the Trophy will bring together some of MENA’s top minds behind winning work at Dubai Lynx. The session will discuss the creative process, challenges and inspiration behind their campaigns. Join us together, we unpack the “how” behind the “wow”.

After the session, settle in for a screening of the winning work case films — creativity on the big screen. Soak in the inspiration from work that set the creative benchmark in MENA for 2025.

Registrations are closed for the event. Stay tuned for upcoming events. Subscribe to our newsletter below.

An exclusive invitation to 10 Marketing Society members to experience what it’s like to be a Cannes Lions juror. Step into the judge’s seat with an interactive session titled “You’re on the Jury” led by Marco Venturelli – CEO & CCO of Publicis Conseil and CCO of Publicis Groupe France.

In this interactive, one-hour session, attendees will:

• Review and judge real Cannes Lions-winning work
• Learn how world-class creativity is evaluated
• Vote on the work, with interactive support from a Lions Learning team member

Interested in attending? Email us at bonyr@dubailynx.com.

Looking to organise a session for your teams? Get in touch with us on events@dubailynx.com.

in5 Tech, Dubai

No matter what stage in their career, young creatives need a platform to showcase their creative prowess and gain industry-wide recognition.

Our exclusive curated programme for young talent allows MENA’s young creatives to compete to solve a real challenge. If you are interested in booking please connect with us on competitions@dubailynx.com.

An exclusive invite-only dinner with senior leaders from brands, agencies and government, fosters high-level conversations held in one of Dubai’s most premier event destinations.

Hosted by

Open to professionals aged 30 and under, with at least 3 years of experience, currently living and working in the creative marketing communications sector in Bahrain, Egypt, Jordan, Kenya, Kuwait, Lebanon, Oman, Qatar, or the UAE.

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An exclusive dinner for our global jury at Dubai Lynx, hosted by the IAA (International Advertising Association).

Hosted by

Knowledge Park Auditorium, Dubai

Dubai Lynx Debrief will be a fast-paced, insight-packed morning of discussions, offering a deep dive into the creative forces shaping the MENA region. Across three focused sessions, industry leaders from around the world will explore the key themes emerging from this year’s shortlists. With exclusive insights from Dubai Lynx Jury members, this event will provide invaluable takeaways ahead of the Awards Show on Wednesday night. For anyone looking to elevate their creative work and stay ahead of the curve, this is a morning not to miss.

Bloomberg Media, Dubai

In 2018, Cannes Lions and the ANA (The Association of National Advertisers, USA), formed the CMO Growth Council – 25 leading global CMOs, united in their mission to identify and break down some of the barriers to potential growth in our industry. The regional chapter of the CMO Growth Council, powered by Bloomberg Media, will take place on 9 April 2025. If you are a CMO or in senior marketing leadership in the MENA region and would like to be part of this insightful and rewarding session, please contact rachelp@dubailynx.com

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Emirates Golf Club, 6:30 pm onwards

Get set as we honor the best and most creative work from MENA and set its creative benchmark. The Awards Ceremony hosts 900+ of the most senior leaders in the industry. Be a part of the celebration and join the winning creative leaders as their work is recognised on MENA's most prestigious stage for the industry. Celebrate MENA creativity and be among the first to find out the 2025 winners, as it happens. Witness it live and carry on the celebrations into the night with the official Dubai Lynx Afterparty, powered by MassiveMusic.