Global Stage, 9:30 - 10:10
Hosted by: Dubai Lynx

The CMOs in the Spotlight session will give you an understanding of the highly complex CMO mindset as well as learn about the most challenging issues some of the top brand leaders in the MENA region are facing right now. From where to place investments as budgets tighten to creating a culture that sparks creativity, you will hear from three senior leaders and will also be able to ask your own questions.

Questions

• Where are CMOs in the MENA placing their bets for marketing investments in the next 18 months?
• What is the strategic role of creativity in moving brands and businesses forward?
• What are the trends some of the top brand leaders in the region are most excited about?

Speakers

Jalaja Ramanunni, Senior Reporter, Campaign Middle East (Moderator)

Asmaa Quorrich, Chief Marketing Officer, Saudi Tourism Authority

Anja Petrovski, Marketing and PR Director, Volkswagen Middle East

Charles Awad, Chief Marketing Officer, Majid Al Futtaim

Ula Bieganska, Head of Marketing - EMEA, LEGO