MENA Stage, 10:50 - 11:10
Hosted by: Snap Inc.

Let’s face it… your eyes are limited to what’s in front of you in the real world. But what if technology could help see things that don’t already exist? What if technology could provide more information on the world around you, seamlessly? This is not science fiction, this is simply Augmented Reality.

Yusuf Omar is a MOJO - a mobile journalist - and founder of Seen, an immersive storytelling company that is teaching people and brands how to use AR to share their own stories and experiences. His interactive presentation will give you the tools needed to elevate your AR innovation strategy, think about new ways of telling interactive stories and increase engagement across brand campaigns.

Questions

• How can you make the business case for investing in AR?
• What are the tools you can use to share interactive stories with your audience?
• How can you cut through the noise using the art of story-making?

Speakers

Yusuf Omar, Co-Founder, Seen