festival / schedule / The Future of Creativity

The Future of Creativity

Global Stage, 15:00 - 15:20
Hosted by: TikTok

In the last decade, consumers have been time deprived and avoided ads by default. Join this session to explore how brands can move from interrupting the day to day of consumers to becoming part of their most valuable time. Understand what this means for the future of creativity in shaping culture and driving business.


Annie Arsane, Head of Global Business Marketing - METAP, TikTok