Location: Lynx Loft 15:30 - 16:30

Rethink Bias… Unstereotype!

Let's raise the bar and bring an end to harmful gender-based stereotypes in media and Ads together!

Join us in celebrating the second anniversary of the UAE National Chapter of the Unstereotype Alliance, convened by UN Women. Don’t miss out on this session, where you will hear from industry leaders and experts as they discuss and share insights on the prevalence of gender stereotypes in media and advertising in the GCC and globally. This is an opportunity to familiarize yourself with the challenges that industry professionals face when seeking to eliminate harmful gender-based stereotypes from media and advertising; as well as to learn about the opportunities we all have in order to make a difference towards an unstereotyped world! Be there.. Your role in rethinking bias and unstereotyping matters!

AGENDA

1. 15:30-15:40 - Opening keynote

2. 15:40-15:55 - Session I: Zayed University Research Outcomes Presentation : “Analysis of Gender Stereotyping in Gulf- focused Advertising”

3. 15:55-16:25 - Session II: Challenges and opportunities facing agencies and clients to deliver unsterotyped creative ideas and content

4. 16:25-16:30 - Unstereotype Alliance Video by Impact BBDO