Global Stage, 11:20 - 11:40

Marketing confidential is not flattering to the world of marketing, but rather unveils the core mechanics behind buzzwords and fancy titles. Practical and personal. All the learnings gained and illusions lost. From skipping classes at community college to teaching classes at the fancy universities. From serving drinks at the award show to being the chairman of the awards. From junior writer to global head of creative. This talk is about finding your own voice, sticking to your tools, figuring out leadership, and earning the right to tell the truth.

Questions

• What advice would you give to your younger self?
• What has been your greatest challenge working in the creative industries?

Speakers

Tom Beckman, Global Chief Creative Officer, Weber Shandwick