MENA Stage, 14:20 - 15:00
Hosted by: Dubai Lynx

The creative industry in Saudi is booming like never before. With Vision 2030 impacting every sector and industry, the question arises: how can Saudi transform and ensure creativity remains at the heart of this vision? What are some of the challenges of being a creative leader in KSA? We hear from 3 creative directors for their insights on what it takes to succeed in the creative industries in this fast-growing market.

Questions

• What’s the future of creativity in Saudi Arabia?
• What inspires creativity of the most influential Creatives in Saudi Arabia?
• What are the creative talents required to cut through and succeed in the Saudi Arabia creative industry?
• What are the regional trends in creativity worth paying attention to?

Speakers

Mohammed Bahmishan, CEO & Chief Creative Officer, FP7 McCann Saudi Arabia

Mohammed Sehly, Executive Creative Director, Leo Burnett KS

Rasha Sabano, Senior Art Director, Impact BBDO

Justin Harper, Editor, Campaign (Moderator)