MENA Stage, 12:30 - 12:50
Hosted by: Imagination
Join this session to find out how to use the next generation of brand experiences to drive success in the Middle East.
Gain advice on best practices, what KPIs to aim for, and hear standout examples of organisations reaching and entertaining new audiences.
Christophe Castagnera, Head of Strategy EMEA - Middle East, Imagination
Robert Bock, Executive Director Marketing & Communications, MDLBEAST