Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has revealed this year’s winners at the Awards Ceremony tonight. Saudi Arabia wins five Grands Prix, their highest ever received at Dubai Lynx, including four Grands Prix for ‘ProtecTasbih’, for Saudia, entered by Leo Burnett, Jeddah. ‘Rumble’ for General Entertainment Authority entered by Accenture Song, Dubai, United Arab Emirates took home seven Lynx Awards, including Grands Prix in the Film and Film Craft Lynx. Notable winners also include VML, Casablanca, which was awarded Morocco’s first ever Grand Prix, taking home the Grand Prix for Good.
Simon Cook, CEO, LIONS & Dubai Lynx, said: “Congratulations to our 2024 winners for setting the creative benchmark in MENA for another year. Yesterday’s Festival was a fantastic day bringing MENA’s creative community together to network, learn and be inspired by the rich mix of speakers and champions for creativity in the region. I’d like to thank our Jurors for all their hard work and dedication in setting the benchmark for creative excellence across the region.”
Ian Fairservice, Vice Chairman, Dubai Lynx, added, “This year’s winners really showcase the level of excellence coming from the region. A huge congratulations to all our winners, Special Award winners and Young Lynx Competition winners. The insights and trends from this year’s work will be explored in the Dubai Lynx Creativity Report, providing the official rankings for this year’s top performing Networks, Agencies and Companies from across the region, published on 20 March.”
This year’s Grand Prix winners are:
Brand Experience & Activation
From 166 entries received, 15 were awarded: 2 Gold, 5 Silver & 7 Bronze Lynx Awards and the Grand Prix that went to ‘ProtecTasbih’, for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai, United Arab Emirates
Creative Commerce
From 51 entries received, 5 were awarded: 1 Gold, 2 Silver & 1 Bronze Lynx Awards and the Grand Prix that went to ‘I See Coke’, for The Coca-Cola Company, by VML, Dubai, United Arab Emirates / VML, New York City, United States of America
Creative Effectiveness
From 35 entries received, 5 were awarded: 1 Gold, 1 Silver & 2 Bronze Lynx Awards and the Grand Prix that went to ‘The Hidden Room’, for Home Box, by Leo Burnett, Dubai, United Arab Emirates
Creative Strategy
From 59 entries received, 6 were awarded: 1 Gold, 2 Silver & 2 Bronze Lynx Awards and the Grand Prix that went to ‘Superstar Ravi’, for Adidas, by Havas Middle East / Red Havas Middle East, Dubai, United Arab Emirates
Design
From 69 entries received, 8 were awarded: 1 Gold, 2 Silver & 4 Bronze Lynx Awards and the Grand Prix that went to ‘ProtecTasbih’, for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai, United Arab Emirates
Digital
From 84 entries received, 7 were awarded: 1 Gold, 2 Silver & 3 Bronze Lynx Awards and the Grand Prix that went to ‘I See Coke’, for The Coca-Cola Company, by VML, Dubai, United Arab Emirates / VML, New York City, United States of America
Direct
From 130 entries received, 14 were awarded: 2 Gold, 4 Silver & 7 Bronze Lynx Awards and the Grand Prix that went to ‘ProtecTasbih’, for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai, United Arab Emirates
Entertainment
From 87 entries received, 9 were awarded: 1 Gold, 3 Silver & 4 Bronze Lynx Awards and the Grand Prix that went to ‘Unauthorized Trip’, for Saudi Tourism Authority, by ‿ AND US, Dubai, United Arab Emirates
Film
From 139 entries received, 10 were awarded: 2 Gold, 3 Silver & 4 Bronze Lynx Awards and the Grand Prix that went to ‘Rumble’, for General Entertainment Authority, by Accenture Song, Dubai, United Arab Emirates / Droga5, Part of Accenture Song, New York City, United States of America
Film Craft
From 157 entries received, 14 were awarded: 2 Gold, 5 Silver & 6 Bronze Lynx Awards and the Grand Prix that went to ‘Rumble’, for General Entertainment Authority, by Accenture Song, Dubai, United Arab Emirates / Droga5, Part of Accenture Song, New York City, United States of America
Glass: The Award for Change
From 11 entries received, 3 were awarded: 2 Gold and the Grand Prix that went to ‘The Female Field’, for Adidas, by Havas Middle East, Dubai, United Arab Emirates
Grand Prix for Good
The Grand Prix for Good was awarded to ‘Out of Home’, for Jood, by VML / Wunderman Thompson, Casablanca, Morocco
Healthcare
From 68 entries received, 6 were awarded: 1 Gold, 2 Silver & 2 Bronze Lynx Awards and the Grand Prix that went to ‘The Protective Rhymes’, for Anghami, by Leo Burnett, Dubai, United Arab Emirates
Industry Craft
From 87 entries received, 7 were awarded: 3 Silver & 3 Bronze Lynx Awards and the Grand Prix that went to ‘Maqroo - The First Arabic Dyslexic Font’, for Omantel, by Leo Burnett, Dubai, United Arab Emirates
Integrated
From 27 entries received, 3 were awarded: 1 Gold & 1 Bronze Lynx Awards and the Grand Prix that went to ‘Battle of the Baddest - Integrated’, for General Entertainment Authority, by Accenture Song, Dubai, United Arab Emirates / Droga5, Part of Accenture Song, New York City, United States of America / Droga5, Part of Accenture Song, Tokyo, Japan
Media
From 127 entries received, 12 were awarded: 2 Gold, 4 Silver & 5 Bronze Lynx Awards and the Grand Prix that went to ‘Frequencies of Peace’, for Babyshop, by FP7 McCann, Dubai, United Arab Emirates
Outdoor
From 116 entries received, 8 were awarded: 2 Gold, 2 Silver & 3 Bronze Lynx Awards and the Grand Prix that went to ‘The Lost Camel’, for Emirates Development Bank, by LivingRoom Communication, Dubai, United Arab Emirates
PR
From 82 entries received, 7 were awarded: 1 Gold, 2 Silver & 3 Bronze Lynx Awards and the Grand Prix that went to ‘ProtecTasbih’, for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai, United Arab Emirates
Print & Publishing
From 43 entries received, 4 were awarded: 1 Gold, 1 Silver & 1 Bronze Lynx Awards and the Grand Prix that went to ‘Plant Espresso’, ‘Planet Roast’, ‘Planet Ethiopia’, for Boon, by Grey, Dubai, United Arab Emirates
Radio & Audio
From 50 entries received, 5 were awarded: 2 Gold, 1 Silver & 1 Bronze Lynx Awards and the Grand Prix that went to ‘I See Coke’, for The Coca-Cola Company, by VML, Dubai, United Arab Emirates / VML, New York City, United States of America
Social & Influencer
From 88 entries received, 7 were awarded: 1 Gold, 1 Silver & 4 Bronze Lynx Awards and the Grand Prix that went to ‘Birthmark Stories’, for Hungerstation, by VML / Wunderman Thompson, Riyadh, Saudi Arabia
Dubai Lynx Special Awards were given as follows:
Network of the Year
Leo Burnett
Saatchi & Saatchi
BBDO Worldwide
Media Network of the Year
Initiative
Mediacom
Starcom
MENA Agency of the Year
Leo Burnett, Dubai, United Arab Emirates
Impact BBDO, Dubai, United Arab Emirates
Saatchi & Saatchi, Dubai, United Arab Emirates
Independent Agency of the Year
Serviceplan Middle East, Dubai, United Arab Emirates
‿ AND US, Dubai, United Arab Emirates
Bigtime Creative Shop, Riyadh, Saudi Arabia
Lynx Palm Award
Good People Films, Egypt
Prodigious, United Arab Emirates
Dejavu, United Arab Emirates
Young Lynx Integrated Competition winners are as follows:
Gold
‘Waste No Words’
Ananya Talwar & Benjamin Kirby
VML Dubai
Silver
‘Learn Greenwash-en-ese’
Mahmoud Gahallah & Zainab Yasseen
M&C Saatchi
Bronze
‘Free The Green’
Daniela Romero Aguirre & Ayman Shehade
TBWA/RAAD
The Dubai Lynx Creativity Report will be released on Wednesday 20 March, which shines a light on the best creativity across MENA, as selected by Dubai Lynx Juries. The Report will feature interviews with winners about how the work was created, exclusive insights from the Jury room, trends and themes that have emerged from the 2024 Awards, along with the annual rankings for this year’s top performing Networks, Agencies and Companies in the region. All results can be found at https://www.lovethework.com/work-awards/awards/dubai-lynx.