Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has released the shortlists across 16 Awards. From 1676 entries, 361 pieces of work have been shortlisted and will now compete to be awarded MENA’s most prestigious creative communications accolade. The remaining four shortlists will be announced tomorrow morning, Wednesday 6 March, 9am GST.
The winners of the Dubai Lynx Awards will be announced during the Awards Ceremony tomorrow, at the Emirates Golf Club, Wednesday 6 March. During the Ceremony, the Annahar Media Group will be honoured as the Dubai Lynx Advertiser of the Year, Ali Rez as the Advertising Person of the Year, Outstanding Contribution and all other Special Awards winners will also be revealed.
Marian Brannelly, Global Director of Awards, LIONS, said: “We’re delighted to announce the Shortlists for Dubai Lynx, ahead of what is set to be a fantastic Festival today. This year we've seen growth in submissions across a number of Awards including Creative Commerce, increasing by 16% in its second year. This shift reflects the rapid pace of innovation in the region when it comes to commerce and customer journeys. Additionally Social & Influencer, now in its third year, has grown by 7% yoy. We’re looking forward to bringing MENA’s creative community together once again to celebrate the body of work that’s made this year’s shortlists.”
Ian Fairservice, Vice Chairman, Dubai Lynx, commented: “We’re excited to announce Dubai Lynx’s shortlisted pieces of work for 2024. Many interesting trends have arisen from this year’s entries and we look forward to seeing the work that the Juries will go on to award. Congratulations to all of those who have been shortlisted and we look forward to celebrating the winners tomorrow night at the Awards Ceremony.”
“As the rapidly evolving digital landscape continues to challenge and shape diverse executions of media, the benchmarks for creativity and competition rise in tandem,” said Majed Al Suwaidi, Senior Vice President of Dubai Media City, part of TECOM Group PJSC. “In the pursuit of remaining ahead of such a fast-paced industry, MENA’s creative community is delivering an outstanding quality of work and ingenuity that will power the transformation of the regional creative economy. This is particularly prevalent in the Creative Effectiveness category, which alone has seen an 84% YoY increase that reflects a growth in impact-led creative work. Fostering such ingenuity is imperative to secure our industry’s future, and our Strategic Partnership with Dubai Lynx reflects our commitment to collaborating with the region’s most creative minds as we elevate the media discourse for years to come.”
The Entertainment, Healthcare, Integrated and Glass: The Award for Change Shortlists will be announced tomorrow, Wednesday 6 March, 9am GST. The Grands Prix and Special Awards, as well as the Gold, Silver and Bronze winners will be announced at the Awards Ceremony tomorrow evening, Wednesday 6 March at the Emirates Golf Club. All shortlists can be found at https://www.lovethework.com/work-awards/awards/dubai-lynx.