Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has announced the Annahar Media Group in Lebanon, as the Advertiser of the Year for 2024 today. The Award recognises a brand that has distinguished themselves through innovative marketing and embracing creative work produced by their agencies.
The Advertiser of the Year Award will be presented to Annahar Media Group representative Nayla Tueni, CEO, Annahar Media Group at the Dubai Lynx Awards Ceremony, taking place at the Emirates Golf Club on Wednesday 6 March.
Speaking about the Award, Simon Cook, CEO, LIONS & Dubai Lynx, said: “The Advertiser of the Year Award recognises creative excellence, demonstrating the business value of creative communications. We are delighted to present this year’s Award to the Annahar Media Group, who are responsible for a body of work that has created significant impact across business and tangible social change. They have truly raised the creative bar for the region.”
The Annahar Newspaper, a renowned outlet for upholding freedom of speech and democracy in Lebanon, has taken home the Grand Prix in the Print & Publishing Lions for their bold and courageous campaigns for the past two years consecutively at Cannes Lions and previously in 2019. ‘The Blank Edition’, which took the Grand Prix in 2019, was an entirely blank edition to highlight the Lebanese people’s frustration with political inactivity. After the release of the blank edition, the newspaper’s editor-in-chief encouraged citizens to use it to write their own headlines and send messages to politicians, over social media. 2022 saw ‘The Elections Edition’, by IMPACT BBDO, Dubai win the Grand Prix at Cannes Lions in the Print & Publishing Lions, followed by the Creative Effectiveness Grand Prix at Dubai Lynx the following year in 2023. The Annahar Newspaper achieved a consecutive second Grand Prix in the Print & Publishing Lions at Cannes Lions for ‘Newspapers inside the newspapers edition’, by IMPACT BBDO, Dubai, in 2023 after taking home the Grand Prix for the Print & Publishing Lynx at Dubai Lynx that same year. The campaign saw a different local newspaper that had ceased to exist in the last two decades in their daily edition, publish the news for one day in celebration of press freedom.
Nayla Tueni, CEO, Annahar Media Group, commented: "We are deeply honored to be named 'Advertiser of the Year' at Dubai Lynx. This recognition underscores the relentless dedication of the entire team. Having garnered multiple Grands Prix at both Dubai Lynx and Cannes Lions, we take pride in being pioneers, as the first brand to bring a Cannes Lions Grand Prix to the entire Middle East. Beyond accolades, our unwavering commitment to truth remains our guiding principle. This award is a testament not only to our efforts but also to the enduring spirit of the Lebanese people. We share this triumph with them and eagerly anticipate further elevating industry standards.”
Ian Fairservice, Vice Chairman, Dubai Lynx, added: “We are delighted to award the Annahar Media Group for 2024 and celebrate their groundbreaking creativity. Their campaigns have challenged the status quo and harnessed creativity as a force for progress for people, business and society. We look forward to honouring them at the Awards Ceremony in March.”
The presentation of the 2024 Dubai Lynx Advertiser of the Year Award will take place during the Dubai Lynx Awards Ceremony at the Emirates Golf Club on Wednesday 6 March. For further information on the Festival and Awards Ceremony passes please visit www.dubailynx.com.