5 December 2016 - The Dubai Lynx International Festival of Creativity has today announced that Coca-Cola Middle East will be honoured as the 2017 Advertiser of the Year.
The Award is presented to advertisers in the MENA region who have set themselves apart through their innovation and bravery in creative communications and embrace the vision and work produced by their agencies.
“As a global brand Coca-Cola are renowned for their innovation and creative communications. Coca-Cola Middle East have embodied this spirit and made it relevant to their local audience with messages that resonate far beyond just the MENA region. We are delighted to present this award to Coca-Cola Middle East and his team and congratulate them all for continuing to push the boundaries and embracing change in such a positive manner,” commented Terry Savage, Chairman Cannes Lions and Dubai Lynx.
Over the past three years Coca-Cola have amassed a total of 42 awards at the Dubai Lynx Festival, including 3 Grands Prix. 2016 alone, saw the “Dark Iftar” campaign winning an Interactive Grand Prix, a Gold Media Lynx Award and Bronze Lynx Awards in Integrated, Media and PR for a total of 6 awards in total along with being awarded a Bronze Promo & Activation Lion at the 2016 Cannes Lions International Festival of Creativity.
Commenting on the announcement, Tolga Cebe, Marketing Director, Coca-Cola Middle East said, “We are extremely proud to be honoured with this award. At the Coca-Cola Company, we continuously strive to engage with billions of consumers and make everyday moments special. We always challenge ourselves to enhance the way our brands connect with consumers leveraging both global and local insights. This award is a wonderful recognition for Coca-Cola and our agencies here in the region.”
Dubai Lynx takes place across three days from 5-7 March 2017 in the Madinat Jumeirah with the Awards Ceremony on 8 March bringing the Festival to a close. Celebrating the best creative work in the region, the prestigious event will see further special Awards presented on the night including; Agency of the Year, Media Agency of the Year, Independent Agency of the Year, Network of the Year, Advertising Person of the Year and the Lynx Palm Award. Further information on the Festival and Awards can be found at www.dubailynx.com.