Podcast: Austyn Allison, Editor, Campaign ME talks to Unilever's Asad Rehman

Austyn Allison, Editor of Campaign ME speaks to one of MENA's leading marketers, Asad Rehman of Unilever to consider the topical question, “Can brand purpose alone convince the consumer to buy?”. Joining him is Kanchana Moodliar, business humanizer at Innate Motion give her insights on purpose.