Influencers and Trust

Can influencers and the brands they partner with be trusted by the consumers who follow them?
The dust is still settling from numerous high-profile missteps of well-known influencers - from bots to fake followers to the failed Fyre festival, are influencers running the risk of losing the hard-earned trust of their audience? How does this lack of trust affect brands?

 Host:
Austyn Allison, Editor of Campaign Middle East, the leading title covering the marketing and communications industry in the MENA region 
 
Guests:
Lora Garrard, Partnerships Manager, at Vamp ME (works on major brands such as L’Oreal and Estee Lauder)
Alex Malouf, Corporate Communications – Indian Subcontinent, Middle East and Africa at Procter & Gamble 
Sam Akel, Influencer  
 
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