Can influencers and the brands they partner with be trusted by the consumers who follow them?
The dust is still settling from numerous high-profile missteps of well-known influencers - from bots to fake followers to the failed Fyre festival, are influencers running the risk of losing the hard-earned trust of their audience? How does this lack of trust affect brands?
Austyn Allison, Editor of Campaign Middle East, the leading title covering the marketing and communications industry in the MENA region
Lora Garrard, Partnerships Manager, at Vamp ME (works on major brands such as L’Oreal and Estee Lauder)
Alex Malouf, Corporate Communications – Indian Subcontinent, Middle East and Africa at Procter & Gamble
Sam Akel, Influencer