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awards / lynx / Creative Strategy

Creative Strategy

The Creative Strategy Lynx celebrates the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

The work should demonstrate exceptional interpretation of the business / brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.


A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business/brand challenge; 30% insight/breakthrough thinking; 20% creative idea; 20% outcome/results.

The same piece of work can be entered up to three times in Creative Strategy.

For Creative Strategy Lynx the eligibility dates are 1st January 2021 - 31st January 2024.
The strategy must have first been implemented within this eligibility period.

Other Awards

Brand Experience & Activation