Film
The Film Lynx celebrates the creativity of the moving image.
The work should demonstrate brilliant brand storytelling intended for a screen; filmed content created for TV, cinema, online and out-of-home experiences.
The work should demonstrate brilliant brand storytelling intended for a screen; filmed content created for TV, cinema, online and out-of-home experiences.
Overview
Criteria considered during judging will predominantly be the idea and the execution.
There is no overall limit to how many times the same piece of work can be entered into Film as long as the categories chosen are relevant. However, the same piece of work may only be entered once into section ‘A. TV / Cinema Film: Sectors’ and once into section 'B. Online Film: Sectors'.
In sections A, B, C and D each execution constitutes one entry and all executions must have run within the eligibility period.
In Sections E, F and G multiple executions can be entered as one entry however all Film executions must have run within the eligibility period.
There is no overall limit to how many times the same piece of work can be entered into Film as long as the categories chosen are relevant. However, the same piece of work may only be entered once into section ‘A. TV / Cinema Film: Sectors’ and once into section 'B. Online Film: Sectors'.
In sections A, B, C and D each execution constitutes one entry and all executions must have run within the eligibility period.
In Sections E, F and G multiple executions can be entered as one entry however all Film executions must have run within the eligibility period.
A. TV / Cinema Film: Sectors
Films aired on TV or in cinemas. All films must be 180 seconds or less. The same piece of work may only be entered once in this section.
A01 Consumer Goods.
All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG, clothing and accessories, furniture, consumer electronics and cars and automotive products & services.
* All fast food entries should go in A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains.
A02 Healthcare.
Pharma, OTC drugs, wellness.
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains.
All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All shops, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.
A04 Media / Entertainment.
Music, film, television, publications & media, books, news, digital platforms, other media.
A05 Consumer Services / Business to Business.
All commercial public services, legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.
A06 Not-for-profit / Charity / Government.
Government, public information, NGOs, military, charities, non-profit organisations.
* All CSR work should be entered in the relevant sector and/or G06. Corporate Purpose & Social Responsibility category in section G. Culture & Context.
A01 Consumer Goods.
All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG, clothing and accessories, furniture, consumer electronics and cars and automotive products & services.
* All fast food entries should go in A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains.
A02 Healthcare.
Pharma, OTC drugs, wellness.
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains.
All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All shops, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.
A04 Media / Entertainment.
Music, film, television, publications & media, books, news, digital platforms, other media.
A05 Consumer Services / Business to Business.
All commercial public services, legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.
A06 Not-for-profit / Charity / Government.
Government, public information, NGOs, military, charities, non-profit organisations.
* All CSR work should be entered in the relevant sector and/or G06. Corporate Purpose & Social Responsibility category in section G. Culture & Context.
B. Online Film: Sectors
Films that aired online including pre-roll adverts. The same piece of work may only be entered once in this section.
B01 Consumer Goods.
All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG, clothing and accessories, furniture, consumer electronics and cars and automotive products & services.
* All fast food entries should go in B03. Travel, Leisure, Retail, Restaurants & Fast Food Chains.
B02 Healthcare.
Pharma, OTC drugs, wellness.
B03 Travel, Leisure, Retail, Restaurants & Fast Food Chains.
All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All shops, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.
B04 Media / Entertainment.
Music, film, television, publications & media, books, news, digital platforms, other media.
B05 Consumer Services / Business to Business.
All commercial public services, legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.
B06 Not-for-profit / Charity / Government.
Government, public information, NGOs, military, charities, non-profit organisations.
* All CSR work should be entered in the relevant sector and/or G06. Corporate Purpose & Social Responsibility category in section G. Culture & Context.
B01 Consumer Goods.
All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG, clothing and accessories, furniture, consumer electronics and cars and automotive products & services.
* All fast food entries should go in B03. Travel, Leisure, Retail, Restaurants & Fast Food Chains.
B02 Healthcare.
Pharma, OTC drugs, wellness.
B03 Travel, Leisure, Retail, Restaurants & Fast Food Chains.
All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All shops, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.
B04 Media / Entertainment.
Music, film, television, publications & media, books, news, digital platforms, other media.
B05 Consumer Services / Business to Business.
All commercial public services, legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.
B06 Not-for-profit / Charity / Government.
Government, public information, NGOs, military, charities, non-profit organisations.
* All CSR work should be entered in the relevant sector and/or G06. Corporate Purpose & Social Responsibility category in section G. Culture & Context.
C. Viral Film
C01 Viral Film.
Films created with the primary intention of being shared and / or user-distributed online.
D. Screens & Events
Films that aired on screens other than TV, cinema or online.
D01 Screens & Events.
Films shown at public and private events. This could include, but not be limited to, sporting venues, festivals, expos, trade shows, award shows, seminars, internal presentations.
D02 Micro-film.
Short-form films made for social platforms. This could include, but not be limited to, Facebook, Twitter, TikTok, Instagram, Snapchat etc.
* Multiple executions can be entered as one entry up to a maximum of 60 seconds. Each microfilm should be a maximum of 10 seconds in length.
D03 Metaverse, New Realities & Emerging Tech. NEW
Video and computer generated content created for immersive experiences that creatively push the boundaries within film. This could include, but not be limited to, photography, AI, AR, VR, gamification, virtual worlds, metaverse and all other emerging platforms. Does not include prototypes of early stage technology.
* Please provide a demo film of the technology used for the jury.
D01 Screens & Events.
Films shown at public and private events. This could include, but not be limited to, sporting venues, festivals, expos, trade shows, award shows, seminars, internal presentations.
D02 Micro-film.
Short-form films made for social platforms. This could include, but not be limited to, Facebook, Twitter, TikTok, Instagram, Snapchat etc.
* Multiple executions can be entered as one entry up to a maximum of 60 seconds. Each microfilm should be a maximum of 10 seconds in length.
D03 Metaverse, New Realities & Emerging Tech. NEW
Video and computer generated content created for immersive experiences that creatively push the boundaries within film. This could include, but not be limited to, photography, AI, AR, VR, gamification, virtual worlds, metaverse and all other emerging platforms. Does not include prototypes of early stage technology.
* Please provide a demo film of the technology used for the jury.
E. Branded Content & Entertainment
E01 Branded Content & Entertainment Film.
Films created by or with a brand which aired on the internet, TV or in cinema; usually in the form of documentary/non-fiction or fiction films or music videos. The brand does not necessarily have to be revealed in the film.
F. Use of Film
If you are submitting a series of films please upload all executions in a single video file with slates denoting the start of the next execution.
F01 Use of Film.
Innovative use of the film medium to communicate a brand’s message. Work that enhances and reinvigorates the consumers’ experience.
F01 Use of Film.
Innovative use of the film medium to communicate a brand’s message. Work that enhances and reinvigorates the consumers’ experience.
G. Culture & Context
Work that is brought to life through cultural insights and regional context.
If you are submitting a series of films please upload all executions in a single video file with slates denoting the start of the next execution.
G01 Local Brand.
Work for brands that are only distributed in a single locality that resonated with a specific target audience.
G02 Challenger Brand.
Brands which have creatively adapted their approach in response to competitor pressure by challenging the status quo to create game-changing work that uses progressive thinking and innovative creativity.
G03 Single Market Campaign.
Campaigns that aired or ran in a single country / region / market. The work should describe how the campaign was designed for the specific target market.
G04 Social Behaviour & Cultural Insight.
Campaigns inspired by a specific audience / community, hinging on identifiable social behaviour or cultural insights.
G05 Breakthrough on a Budget.
Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. The work should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
* Entrants must provide details of the total budget.
G06 Corporate Purpose & Social Responsibility.
Purpose driven work / brand activism that address social, ethical and environmental issues. The work should demonstrate how the brand’s purpose has created value and impacted communities by connecting customers to culture.
G07 Market Disruption.
Brands that have creatively adapted their strategy in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.
G01 Local Brand.
Work for brands that are only distributed in a single locality that resonated with a specific target audience.
G02 Challenger Brand.
Brands which have creatively adapted their approach in response to competitor pressure by challenging the status quo to create game-changing work that uses progressive thinking and innovative creativity.
G03 Single Market Campaign.
Campaigns that aired or ran in a single country / region / market. The work should describe how the campaign was designed for the specific target market.
G04 Social Behaviour & Cultural Insight.
Campaigns inspired by a specific audience / community, hinging on identifiable social behaviour or cultural insights.
G05 Breakthrough on a Budget.
Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. The work should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
* Entrants must provide details of the total budget.
G06 Corporate Purpose & Social Responsibility.
Purpose driven work / brand activism that address social, ethical and environmental issues. The work should demonstrate how the brand’s purpose has created value and impacted communities by connecting customers to culture.
G07 Market Disruption.
Brands that have creatively adapted their strategy in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.