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awards / lynx / Media

Media

The Media Lynx Award celebrates the context of creativity.

The work will need to demonstrate an inspiring and innovative implementation of media ideas; work which is enhanced and amplified by a game-changing channel strategy that takes consumers on new journeys and unlocks new experiences.

Overview

A number of criteria will be considered during judging and weighted as follows: 30% insight and idea; 30% media strategy and targeting; 20% media execution; 20% impact and results.

The same piece of work can be entered up to three times in Media, not including section ‘E: Excellence in Media Craft’. However, the same piece of work may only be entered once in ‘A. Media: Sectors’.

The work in Section E: Excellence in Media Craft can only be submitted and paid for by Independent Media Agencies or companies owned by a Media Network or Independent Media Network. The same piece of work can be entered only once in each category within this section.

Other Awards

Brand Experience & Activation

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