Healthcare

Work created to drive choice for a specific branded product that does not require prescription but provides either a meaningful health benefit or supports personal wellbeing.

A01 OTC Oral Medicines.
Non-prescription drugs, OTC medicines & tablets, digestive health.
* Choose your Healthcare mediums from the list below.

A02 OTC Applications.
Insect repellents, skin remedies (non-cosmetic), corn treatments, wart & verruca treatments, athlete's foot treatments, eye drops, ear drops, heat creams, nail treatments, foot treatments, hand sanitizer, toothpaste, mouthwash, medicated shampoo, hair loss products.
* Choose your Healthcare mediums from the list below.

A03 OTC Products / Devices.
Condoms, contact lenses, prescription glasses, dental floss, adhesive plasters, heat pads, first aid kit items, orthotics, back supports, incontinence products, hearing aids, pregnancy tests, fertility testing kits / products, TENS machines, thermometers, drug free pain relief, other health and wellness products.
* Choose your Healthcare mediums from the list below.

A04 Nutraceuticals.
Vitamins, minerals, herbal remedies, supplements, functional food, micronutrients, omega 3s, antioxidants, probiotics, effervescent vitamin drinks.
* Choose your Healthcare mediums from the list below.

A05 Health & Wellness Tech.
Digital products, apps, wearables and gadgets that aid a healthy lifestyle. This could include, but not be limited to fitness, diet, stress and sleep.
* Choose your Healthcare mediums from the list below.

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Work that promotes general health awareness, encourages proactive personal care or inspires advocacy and donations for legitimate health related causes.

B01 Brand-led Education & Awareness.
Brand / Client funded communications to promote health awareness and encourage proactive personal care. This could include, but not be limited to, self-examination, anti-smoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardio-vascular care, exercise and wellbeing. This category will also include unbranded disease awareness.
* Choose your Healthcare mediums from the list below.

B02 Non-profit / Foundation-led Education & Awareness.
Public health awareness messages and non-profit cause marketing such as self-examination, anti-smoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardio-vascular care, exercise and wellbeing.
* Choose your Healthcare mediums from the list below.

B03 Fundraising & Advocacy.
Customer-oriented Health and Wellness charity and institutions fundraising, patient advocacy (to general public), disease and condition advocacy, treatment literature, blood and organ donations, volunteers.
* Choose your Healthcare mediums from the list below.

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Work created to communicate a health brand ethos through public facing corporate image campaigns; or directly promote public health services and facilities, medical insurance and financial plans.

C01 Corporate Image & Communication.
Corporate image campaigns for health & wellness products, companies, producers, clinics, hospitals, retail and facilities.
* Choose your Healthcare mediums from the list below.

C02 Health Services & Facilities.
Communications directly promoting consumer facilities, including: hospitals, clinics and surgeries, psychiatrists, psychologists, therapists, physiotherapists, opticians, optometrists, dental clinics, chiropodists, osteopaths, chiropractors, dermatologists, obstetricians & gynaecologists, cardiologists, paediatricians, plastic surgeons, urologists, endocrinologist, oncologist, nutritionists, dieticians, pharmacies, health shops, gyms, fitness & yoga studios.
* Choose your Healthcare mediums from the list below.

C03 Insurance.
Medical insurance and financial plans.
* Choose your Healthcare mediums from the list below.

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D01 Animal Health.
Pets and other animal health products and services for the attention of consumers that show a meaningful health benefit. Includes veterinary clinics and surgeries, fundraising for animal charities and facilities, animal wellbeing.
* Choose your Healthcare mediums from the list below.

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Work created for pharmaceutical brands to engage patients, healthcare professionals and targeted consumers through the promotion of products, awareness and understanding of disease / medical conditions and the advancement of healthcare through engagement.

E01 Direct to Patient.
Work targeted directly to healthcare professionals and created to launch and/or promote a regulated product or service.
* Entries here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional. If you wish to enter an OTC or general wellbeing product and service, please see Health & Wellness. Choose your Healthcare mediums from the list below.

E02 Direct to Healthcare Professional.
Work targeted directly to healthcare professionals and created to launch and/or promote a regulated product or service.
* Entries here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional. If you wish to enter an OTC or general wellbeing product and service, please see Health & Wellness. Choose your Healthcare mediums from the list below.

E03 Disease Awareness & Understanding.
Work created to raise awareness and understanding of a disease / medical condition, change perceptions or overcome social stigma. This may include, but is not limited to, providing education on the signs and symptoms of various diseases / disorders / conditions and encouraging responsible, proactive action and initiative.
* Choose your Healthcare mediums from the list below.

E04 Healthcare Professional Engagement.
Work created with the intent of driving healthcare advancement, supporting management of a disease or medical condition, motivating treatment, supporting adherence, or aiding patient independence. Communications aimed at healthcare professionals, influencers, researchers and key opinion leaders to establish and continue scientific education, drive industry advancement and adopt technologies and programs associated with the development and distribution of research and treatment options. Approaches may include, but are not limited to, communication tools and devices to assist healthcare professionals with patient adherence, monitoring, data collection, analysis and reporting. It would be expected that the work entered here would convey a brand ethos as well as result in better patient outcomes.
* Choose your Healthcare mediums from the list below.

E05 Patient Engagement.
Work that supports patient adherence, drives proper and responsible usage of treatment, improves patient experience and drives better outcomes while building a positive reputation for a client and / or brand. This may include, but is not limited to, enhancement of the patient journey, compliance programmes, screening services, psychosocial support services etc.
* Choose your Healthcare mediums from the list below.

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