Work focused on the personal experience of the brand story or message as told in space and in time, demonstrating why the target audience found the experience remarkable, meaningful and memorable.
Please supply 3-5 images in JPG format showing different views of the interior or exhibition, including a floor plan or layout if possible.
D01 Retail Environment & Experience Design.
The design and construction of a permanent or temporary retail space / installation. The work should demonstrate the functionality in relation to the product or service being sold, presentation of the brand values and ease of sale. Including, but are not limited to, pop-up stores, seasonal displays, mobile demo units, department and specialist stores, banks, salons etc.
D02 Point of Sales, Consumer Touchpoints & In-store Collateral.
In-store communications in order to drive immediate sales including posters, on-shelf communication, digitally integrated POS, cardboard POS, visual merchandising, product displays, retail fixtures, shopping bags, gift wrapping, catalogues and other post-purchase collateral.
* Entries must show the work within the sales environment.
D03 Event Storytelling.
The attendees' physical and emotional journey that enhances the key messaging of the event through narrative and storytelling. The elements of focus include the use of technology, interactivity and the multisensory experience.
D04 Spatial & Sculptural Exhibitions and Experiences.
Exhibitions / experiences that make use of community & public spaces. Focus will be placed on the enhancement of environmental space within the public domain, and how the space is curated to enhance the experience of the attendee.
D05 Multi-Channel Experience.
Work designed for multiple online or offline channels which demonstrates a holistic user experience across multiple touchpoints.