Design
The Design Lynx celebrates visual craftsmanship.
The work should demonstrate how design has been used to define a brand or communicate its key messages; work in which a unique visual identity leads to consumer recognition or understanding.
The work should demonstrate how design has been used to define a brand or communicate its key messages; work in which a unique visual identity leads to consumer recognition or understanding.
Overview
A number of criteria will be considered during judging and weighted as follows: 40% idea; 40% execution; 20% results.
There is no overall limit to how many times the same piece of work can be entered into Design as long as the categories chosen are relevant. However, the same piece of work may only be entered up to three times in ‘D. Brand Environment & Experience Design’.
There is no overall limit to how many times the same piece of work can be entered into Design as long as the categories chosen are relevant. However, the same piece of work may only be entered up to three times in ‘D. Brand Environment & Experience Design’.
A. Comprehensive Branding Programmes
Celebrating work across multiple brand touchpoints and media platforms. The work should demonstrate the brand experience across a variety of media including, but not limited to, packaging, print, brand collateral, digital content, environments and film content.
A01 Creation of a new Brand Identity.
Creation of a new brand or corporate identity for any product, service or organisation.
* Please provide at least 3 examples of the new branding in situ.
A02 Rebrand / Refresh of an existing Brand. NEW
Rebrand / refresh of an existing brand identity for any product, service or organisation.
* Please provide examples of the previous branding for comparison.
A01 Creation of a new Brand Identity.
Creation of a new brand or corporate identity for any product, service or organisation.
* Please provide at least 3 examples of the new branding in situ.
A02 Rebrand / Refresh of an existing Brand. NEW
Rebrand / refresh of an existing brand identity for any product, service or organisation.
* Please provide examples of the previous branding for comparison.
B. Communication Design
Please supply a demo film showcasing the design element of the work.
B01 Books.
Including editorial and cover design for printed books. Please indicate in your submission whether you would like the cover or the whole book to be considered / judged.
* E-books should be entered in C01. Digital & Interactive Design.
B02 Publications & Brand Collateral.
This could include, but not be limited to magazines, newspapers, brochures, articles, press/media kits, games, branded stationery, etc.
* Online publications should be entered into C01. Digital & Interactive Design.
B03 Posters.
Poster design for the use of promotion and brand communication.
* Poster campaigns of 2+ executions should be entered together as a single entry. Concepts conceived for another medium and applied to a poster format are not eligible in this category.
B04 Self-promotion.
Any type of media format designed by agencies to promote themselves.
B01 Books.
Including editorial and cover design for printed books. Please indicate in your submission whether you would like the cover or the whole book to be considered / judged.
* E-books should be entered in C01. Digital & Interactive Design.
B02 Publications & Brand Collateral.
This could include, but not be limited to magazines, newspapers, brochures, articles, press/media kits, games, branded stationery, etc.
* Online publications should be entered into C01. Digital & Interactive Design.
B03 Posters.
Poster design for the use of promotion and brand communication.
* Poster campaigns of 2+ executions should be entered together as a single entry. Concepts conceived for another medium and applied to a poster format are not eligible in this category.
B04 Self-promotion.
Any type of media format designed by agencies to promote themselves.
C. Digital & Interactive Design
C01 Digital & Interactive Design.
The execution of design to aid the function and use of the digital product. This could include, but not be limited to, websites, online publications, digital installations, apps, data visualisation, virtual worlds, etc. Does not include prototypes of early stage technology.
D. Brand Environment & Experience Design
Work focused on the personal experience of the brand story or message as told in space and in time, demonstrating why the target audience found the experience remarkable, meaningful and memorable.
Please supply 3-5 images in JPG format showing different views of the interior or exhibition, including a floor plan or layout if possible.
D01 Retail Environment & Experience Design.
The design and construction of a permanent or temporary retail space / installation. The work should demonstrate the functionality in relation to the product or service being sold, presentation of the brand values and ease of sale. Including, but are not limited to, pop-up stores, seasonal displays, mobile demo units, department and specialist stores, banks, salons etc.
D02 Point of Sales, Consumer Touchpoints & In-store Collateral.
In-store communications in order to drive immediate sales including posters, on-shelf communication, digitally integrated POS, cardboard POS, visual merchandising, product displays, retail fixtures, shopping bags, gift wrapping, catalogues and other post-purchase collateral.
* Entries must show the work within the sales environment.
D03 Event Storytelling.
The attendees' physical and emotional journey that enhances the key messaging of the event through narrative and storytelling. The elements of focus include the use of technology, interactivity and the multisensory experience.
D04 Spatial & Sculptural Exhibitions and Experiences.
Exhibitions / experiences that make use of community & public spaces. Focus will be placed on the enhancement of environmental space within the public domain, and how the space is curated to enhance the experience of the attendee.
D05 Multi-Channel Experience.
Work designed for multiple online or offline channels which demonstrates a holistic user experience across multiple touchpoints.
D01 Retail Environment & Experience Design.
The design and construction of a permanent or temporary retail space / installation. The work should demonstrate the functionality in relation to the product or service being sold, presentation of the brand values and ease of sale. Including, but are not limited to, pop-up stores, seasonal displays, mobile demo units, department and specialist stores, banks, salons etc.
D02 Point of Sales, Consumer Touchpoints & In-store Collateral.
In-store communications in order to drive immediate sales including posters, on-shelf communication, digitally integrated POS, cardboard POS, visual merchandising, product displays, retail fixtures, shopping bags, gift wrapping, catalogues and other post-purchase collateral.
* Entries must show the work within the sales environment.
D03 Event Storytelling.
The attendees' physical and emotional journey that enhances the key messaging of the event through narrative and storytelling. The elements of focus include the use of technology, interactivity and the multisensory experience.
D04 Spatial & Sculptural Exhibitions and Experiences.
Exhibitions / experiences that make use of community & public spaces. Focus will be placed on the enhancement of environmental space within the public domain, and how the space is curated to enhance the experience of the attendee.
D05 Multi-Channel Experience.
Work designed for multiple online or offline channels which demonstrates a holistic user experience across multiple touchpoints.
E. Packaging
Please supply a sample of the actual packaging piece or range.
E01 Food / Drink.
All food / drink packaging.
E02 Other FMCG. NEW
Cleaning products, household goods and all other FMCG.
E03 Beauty / Healthcare. NEW
Beauty products and cosmetics, pharma, OTC drugs and wellness.
E04 Consumer Durables.
Consumer technology, homeware, furniture, lighting, toys, fashion, home appliances, other durables.
E01 Food / Drink.
All food / drink packaging.
E02 Other FMCG. NEW
Cleaning products, household goods and all other FMCG.
E03 Beauty / Healthcare. NEW
Beauty products and cosmetics, pharma, OTC drugs and wellness.
E04 Consumer Durables.
Consumer technology, homeware, furniture, lighting, toys, fashion, home appliances, other durables.
F. Products
Design that increases brand value through functional and aesthetic resolution demonstrating brand qualities / product identity through form, function, usability, aesthetics, problem solving, production, research and manufacturability.
Products must have been available for purchase within the festival’s eligibility dates.
Please send physical samples for the jury to experience.
F01 Consumer Products.
Focus will be placed on its visual impact as well as the use and experience of the brand's values through design. The jury will consider; form, function, problem solving, innovation, production and research. Please note that the products must be sold within the festival’s eligibility dates.
F02 Environmental / Social Impact.
The use of product design in positive environmental / social impact, e.g. positive impact on society, products within education, health, medical, positive attitude change, solving global social challenges. The work should demonstrate the results and the scale of the social impact.
F03 Innovation & Solution.
Innovation refers to the use of new technologies, depth of development, techniques, methods and materials to create a truly innovative product. The jury will be looking for ground-breaking developments as well as products that push boundaries within product design. Solution refers to product design solutions that enhance the quality of life through their functionality. Including problem solving, ease of use, ergonomics and product compliance with appropriate standards. The work should clearly describe the problem that the product is looking to solve and the solution achieved through the production process and final design.
F01 Consumer Products.
Focus will be placed on its visual impact as well as the use and experience of the brand's values through design. The jury will consider; form, function, problem solving, innovation, production and research. Please note that the products must be sold within the festival’s eligibility dates.
F02 Environmental / Social Impact.
The use of product design in positive environmental / social impact, e.g. positive impact on society, products within education, health, medical, positive attitude change, solving global social challenges. The work should demonstrate the results and the scale of the social impact.
F03 Innovation & Solution.
Innovation refers to the use of new technologies, depth of development, techniques, methods and materials to create a truly innovative product. The jury will be looking for ground-breaking developments as well as products that push boundaries within product design. Solution refers to product design solutions that enhance the quality of life through their functionality. Including problem solving, ease of use, ergonomics and product compliance with appropriate standards. The work should clearly describe the problem that the product is looking to solve and the solution achieved through the production process and final design.