Digital
The Digital Lynx celebrates creativity which is online, social and enhanced by the digital environment; work originating from online platforms and innovatively utilising associated technologies to deliver a brand message.
Overview
Criteria considered during judging will predominantly be the idea, execution and results.
There is no overall limit to how many times the same piece of work can be entered into Digital as long as the categories chosen are relevant. However, the same piece of work can be entered only once in section 'A. Digital: Sectors'.
There is no overall limit to how many times the same piece of work can be entered into Digital as long as the categories chosen are relevant. However, the same piece of work can be entered only once in section 'A. Digital: Sectors'.
A. Digital: Sectors
The same entry can be submitted only once in this section.
A01 Consumer Goods.
All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG, clothing and accessories, furniture, consumer electronics and cars and automotive products & services.
* All fast food entries should go in A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains.
A02 Healthcare.
Pharma, OTC drugs, wellness.
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains.
All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All shops, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.
A04 Media / Entertainment.
Music, film, television, publications & media, books, news, digital platforms, other media.
A05 Consumer Services / Business to Business.
All commercial public services, legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.
A06 Not-for-profit / Charity / Government.
Government, public information, NGOs, military, charities, non-profit organisations.
A07 Corporate Social Responsibility (CSR) / Corporate Image.
Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image / raise the profile / shape the perceptions of a brand.
A01 Consumer Goods.
All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG, clothing and accessories, furniture, consumer electronics and cars and automotive products & services.
* All fast food entries should go in A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains.
A02 Healthcare.
Pharma, OTC drugs, wellness.
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains.
All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All shops, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.
A04 Media / Entertainment.
Music, film, television, publications & media, books, news, digital platforms, other media.
A05 Consumer Services / Business to Business.
All commercial public services, legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.
A06 Not-for-profit / Charity / Government.
Government, public information, NGOs, military, charities, non-profit organisations.
A07 Corporate Social Responsibility (CSR) / Corporate Image.
Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image / raise the profile / shape the perceptions of a brand.
B. Use of Digital
Work that uses digital platforms or associated technologies to enhance relationships with a specific audience.
B01 Websites, Apps & Games.
Creative long-term or short term websites, software applications and games created specifically for a brand, product or service to improve consumer experience and engagement through online advertising.
B02 Social Video.
Online videos and series specifically created for social platforms and widespread sharing. Results and number of views will be taken into consideration.
* Each video in a series must be submitted and paid for individually.
B03 Brand / Product Video.
This could include, but not be limited to, one-off videos, product demonstrations, tutorials, brand videos and interactive videos intended for a specific audience.
* Each video in a series must be submitted and paid for individually.
B04 Metaverse, New Realities & Emerging Tech. NEW
The creative application of immersive experiences that creatively push the boundaries of technology within digital. This could include, but not be limited to, AI, AR, VR, wearable tech and mobile devices, voice technology, video mapping, blockchain technology, gamification, virtual worlds, metaverse and all other emerging platforms. Does not include prototypes of early stage technology.
* Please provide a demo film of the customer experience for the jury.
B05 Integrated Campaign Led by Digital.
Work that uses multiple platforms which is initiated, led or driven by digital marketing. Work entered into this category must contain different media and will be judged on how successfully they have integrated the chosen elements or channels throughout the work.
B06 Experience Design: Multi-platform. NEW
Immersive large or small scale digital experiences and events that are set up to engage and strengthen relationships with the consumer. This could include, but not be limited to VR, AR, installations, voice activated technologies, multi-screen / multi-dimensional experiences, metaverse and virtual worlds. Does not include prototypes of early stage technology.
B01 Websites, Apps & Games.
Creative long-term or short term websites, software applications and games created specifically for a brand, product or service to improve consumer experience and engagement through online advertising.
B02 Social Video.
Online videos and series specifically created for social platforms and widespread sharing. Results and number of views will be taken into consideration.
* Each video in a series must be submitted and paid for individually.
B03 Brand / Product Video.
This could include, but not be limited to, one-off videos, product demonstrations, tutorials, brand videos and interactive videos intended for a specific audience.
* Each video in a series must be submitted and paid for individually.
B04 Metaverse, New Realities & Emerging Tech. NEW
The creative application of immersive experiences that creatively push the boundaries of technology within digital. This could include, but not be limited to, AI, AR, VR, wearable tech and mobile devices, voice technology, video mapping, blockchain technology, gamification, virtual worlds, metaverse and all other emerging platforms. Does not include prototypes of early stage technology.
* Please provide a demo film of the customer experience for the jury.
B05 Integrated Campaign Led by Digital.
Work that uses multiple platforms which is initiated, led or driven by digital marketing. Work entered into this category must contain different media and will be judged on how successfully they have integrated the chosen elements or channels throughout the work.
B06 Experience Design: Multi-platform. NEW
Immersive large or small scale digital experiences and events that are set up to engage and strengthen relationships with the consumer. This could include, but not be limited to VR, AR, installations, voice activated technologies, multi-screen / multi-dimensional experiences, metaverse and virtual worlds. Does not include prototypes of early stage technology.
C. Digital Craft
C01 User Experience (UX).
Design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless and consistent user experience at every point of interaction.
C02 Overall Aesthetic Design.
The overall achievement in aesthetic composition and fluidity of graphic design.
C03 Storytelling.
The creative use of curated data / insight in order to target, engage or develop a meaningful relationship with a specific audience or community.
C04 Innovative Use of Technology.
Existing or new technology used to enhance the user experience and / or brand communication. This could include, but not be limited to, smart automation, AI applications, chatbots, avatars, virtual influencers, utility apps, on-demand services, content crowdsourcing / distribution, cloud services and marketplaces. Does not include prototypes of early stage technology.