Radio & Audio

The same entry can be submitted only once in this section.

A01 Consumer Goods.
All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG, clothing and accessories, furniture, consumer electronics and cars and automotive products & services.
* All fast food entries should go in A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains.

A02 Healthcare.
Pharma, OTC drugs, wellness.

A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains.
All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All shops, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.

A04 Media / Entertainment.
Music, film, television, publications & media, books, news, digital platforms, other media.

A05 Consumer Services / Business to Business.
All commercial public services, legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.

A06 Not-for-profit / Charity / Government.
Government, public information, NGOs, military, charities, non-profit organisations.
* All CSR work should be entered in the relevant sector and/or D06. Corporate Purpose & Social Responsibility category in section D. Culture & Context.

B01 Use of Music & Sound Design.
The process of composing, specifying, acquiring, manipulating or generating music and/or audio elements. This could include, but not be limited to, original compositions, licensed recordings or adapted / altered versions of an existing recording, sound effects, location recordings, 'Atmos', etc.

B02 Script.
Scripts that bring to life a brand idea or message in an audio context.
* Scripts should be specific to the audio medium and must be translated into English. Scripts for film work will not be accepted here unless it ran as a standalone audio content.

B03 Casting & Performance.
The overall delivery of the script through performance. This could include, but not be limited to, tone and pacing, use of accents or impersonation etc.

Innovative use of the radio / audio to communicate a brand’s message. Work that enhances and reinvigorates the consumers’ experience by allowing them to engage with and respond to the radio/audio content.

C01 Use of Radio & Audio as a Medium.
The innovative or creative use of radio or audio as a medium to communicate the brand’s message.
* If you are submitting a series please upload all executions in a single mp3 file with a gap denoting the start of the next execution.

C02 Use of Audio Technology / Voice Activation.
Forward thinking ideas which directly enhance the experience of the listener. This could include, but not be limited to, use of apps or mobile, voice technology, web technology, software development and all other technology that demonstrates a development in the production process and distribution of audio.
* If you are submitting a series please upload all executions in a single mp3 file with a gap denoting the start of the next execution.

C03 Branded Content / Podcasts.
Paid-for, sponsored or brand funded content / programming on all audio platforms including radio stations, streaming platforms, podcasts or programme sponsorship. The content should exemplify the brand message / ethos, as well as enhances the experience of the listener.
* Please supply a sample mp3 file of up to 30 minutes.

Work that is brought to life through cultural insights and regional context.

D01 Local Brand.
Work for brands that are only distributed in a single locality that resonated with a specific target audience.

D02 Challenger Brand.
Brands which have creatively adapted their approach in response to competitor pressure by challenging the status quo to create game-changing work that uses progressive thinking and innovative creativity.

D03 Single Market Campaign.
Campaigns that aired or ran in a single country / region / market. The work should describe how the campaign was designed for the specific target market.

D04 Social Behaviour & Cultural Insight.
Campaigns inspired by a specific audience / community, hinging on identifiable social behaviour or cultural insights.

D05 Breakthrough on a Budget.
Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. The work should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.

D06 Corporate Purpose & Social Responsibility.
Purpose driven work / brand activism that address social, ethical and environmental issues. The work should demonstrate how the brand’s purpose has created value and impacted communities by connecting customers to culture.

D07 Market Disruption.
Brands that have creatively adapted their strategy in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.